Pay Attention to the Pronunciation of the Chosen NameĬhoose a good film production business name that is easy to pronounce. So, if your perspective is business growth, having a good image and winning new customers, avoid choosing names with an expiration date. This is because what is considered modern today, will soon be outdated. You need to see where your production company will be in a few years and whether that name will still be attractive in the future. This will not be relevant in the long run. Several businesses are inspired by some jargon, soap opera, character, or television program. Avoid Fad NamesĪ very common mistake when designating a video production company's name is adopting expressions or references based on what's trending. Discard names that may cause confusion or association with the competition. When selecting the best names, give preference to short and sweet names. But you do not want to be so unique it's confusing to your customers. This is a flaw that will significantly harm the branding process to consumers. One of the biggest problems when picking a company name is choosing one that is too long or complex. It demonstrates how different people can complement each other and integrate new ideas. This will make the creative process develop better.īrainstorming production company names with your team is important. Create a relaxed and comfortable environment.Be careful not to inhibit any member of the team, they may not feel comfortable expressing his ideas and your company may lose a great name.They all deserve to be recorded and analyzed later. Do not classify name ideas into good and bad.Align everyone with the common goal of what your company is trying to achieve.For the process to flow naturally and show good results, you must adopt some rules: Choose an airy, reserved, and well-lit environment to brainstorm. Start this process by meeting with your team. You can make use of this framework to facilitate the choice of your company name. Does your competitors' business name relate to what they are doing?īrainstorming is a technique widely used in companies to develop new ideas and stimulate the creativity of the agents involved.Who among your competitors is doing better? Why? And how can you produce a better and unique name?.Is there a trend being followed by your competitors?.To do this, you need to ask yourself the following: This will help you in determining which names to use, and which names to avoid. This is trying to understand why and how your competitors came up with their company names. Do a Competitor Analysisīefore you start coming up with name ideas, it is important to do a competitor analysis.
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